![]() You can buy the elf with "brown skin tone" or "light skin tone" and as a boy or a girl. In 2007, Jennifer Garner was photographed carrying an Elf on the Shelf box shortly after, the Today show aired a segment about the toy and sales began to skyrocket. It's an opportunity for parents to put their lying skills to the test, to see if they can convince their kids this elf is real, lives in their home, and communicates with Santa. When parents purchase the book for their children, it comes with a small plush elf that they are invited to use to reenact the events of the book. (Brad Barket/Getty) With the book comes a toy - and encouragement of parental deceit The elf in the Macy's Thanksgiving Day Parade. Nobody ever seems to talk about why the most efficient delivery system for this Santa surveillance racket is sold in major department stores, or why the elves just started showing up in 2005, but there you go. My magic might go, and Santa won't hear all I've seen or I know."Īfter Christmas is over, the elf flies back to the North Pole, presumably to spend time with Santa until Thanksgiving the next year. The book only sets up one rule that children must follow so that the elf can do its job: "Please do not touch me. Thus, the elf plays a game of hide-and-seek with children, who look for their elf in a different spot in their house each day. The book says that at night, the elf flies back to the North Pole to tell Santa how children are behaving, before returning to their homes to hide. ![]() The Elf on the Shelf has been a best-seller every year since 2013. The elf character began picking up momentum, and by 2012, he was a float in the Macy's Thanksgiving Day Parade. The Elf on the Shelf joined Facebook, and Aebersold and Bell, the authors, went on a book tour. In 2008, it also won the Book of the Year prize from Creative Child Awards. T he book quickly became an extension of the Santa Claus Christmas fable. Self-published in 2005, the rhyming book tells the story of a group of Santa's elves who hide out in houses around the country to watch children and decide if they are naughty or nice. The Elf on the Shelf: A Christmas Tradition is a children's book, written by Carol Aebersold and her daughter Chanda Bell. One of the most popular lies to tell children in recent years has been the myth of the Elf on the Shelf. The endless mythology around Santa and the endless fights over popular toys all center on bringing Christmas cheer to another generation of tiny humans who have yet to realize that everything is a lie.
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